Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs they had taken on their smartphones and would allow the actual easily upload and share these photos with friends (or account followers) utilizing the buy instagram likes application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to produce so lucrative low barriers to admittance.
It can be a medium permits for easy sharing of content seven days a week.
What type success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and a others tend to be able to use the tool to:
To increase awareness to their products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract leads to engage their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos in order to become posted and shared individuals who either wearing or basic products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food health supplements. This success is not exclusive to big brands as little business businesses also been able to leverage the vitality of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 possess achieved this through the of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers as well as other Instagram users would become in or search designed for.
Bloggers, online community stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram bank account. This ‘influencer’ group means there are many eyeballs there ready to see your merchandise. The audience has been created for you. The engagement has already been formed and experiencing this manual your product uploaded onto their Instagram feed or featured along with a blogger or popular Instagram account holder will assist to increase your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry as well as the you can tap into this is very important.
Hashtags – What is he / she?
How do they be used to increase business exposure?
I recommend that if you are interested in getting onto Instagram you spend some time up-front doing your Hashtag investigating. Hashtags are tags which you can incorporate a caption of images that you upload. To create a hashtag you really should use the # symbol at best of the tag after that add a keyword or several keywords without spaces after the hash expression. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already have in mind the hashtags for the reason that are also popular on Twitter consume the you aren’t take ripped abs online observe some associated with how they have been used. The intent behind the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.